It's The Dogs Treats Pets to Nutritious, High-Quality Nut Butter Balls
Laura McQuarrie — June 17, 2025 — Lifestyle
References: itsthedogsofficial & fabnews.live
Pet parents want high-quality, human-grade ingredients that mirror their own dietary values, and It's The Dog's shares pet-pleasing peanut butter balls that are "made for dogs, fit for owners." It's The Dog's is a sibling brand to The Protein Ball Co., and the brand produces its premium peanut butter balls in the same factory with the same ingredients that it uses in its protein balls for humans.
These high-protein, grain-free, gluten-free, low-carb and gut-friendly protein balls for dogs are all-natural, rich in fiber and fueled by healthful ingredients like toasted pumpkin seed protein powder, chia seeds, chicory fiber, tapioca fiber, sunflower seeds, flax seeds and coconut cream. These functional ingredients are as beneficial for humans as they are for pets, helping to support digestion, skin health, and overall vitality.
These high-protein, grain-free, gluten-free, low-carb and gut-friendly protein balls for dogs are all-natural, rich in fiber and fueled by healthful ingredients like toasted pumpkin seed protein powder, chia seeds, chicory fiber, tapioca fiber, sunflower seeds, flax seeds and coconut cream. These functional ingredients are as beneficial for humans as they are for pets, helping to support digestion, skin health, and overall vitality.
Trend Themes
1. Pet Wellness Ingredients - There's an emerging trend in utilizing human-grade, health-supportive components in pet food to align with pet owners seeking wellness-oriented solutions.
2. Shared Human-pet Products - The boundary between human and pet products is blurring, with offerings that are safe and nutritious for both species, reflecting a shift towards shared consumption habits.
3. Functional Pet Foods - Development in pet foods that provide additional health benefits, such as digestive or skin health enhancements, is gaining traction as pet owners increasingly focus on comprehensive wellness.
Industry Implications
1. Pet Food Industry - The pet food sector is experiencing disruption through premiumization and intentional ingredient selection mirroring human health food trends.
2. Health and Wellness Sector - Cross-industry innovation is occurring as health-conscious consumer habits influence both personal and pet nutrition, fostering growth in wellness-centric products.
3. Nutraceuticals for Pets - As the line between pet care and wellness continues to merge, there's a burgeoning niche arising within nutraceuticals tailored for pet health.
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