Kult App Transforms How Shoppers Find & Buy Products in India
Laura McQuarrie — May 2, 2025 — Tech
References: kult.app & indianretailer
The Kult App launched in India to elevate the beauty e-commerce experience for consumers, revolutionizing how shoppers discover and receive products. “E-commerce needs to be beyond the two-dimensional experience of a transactional website and we always wondered why the industry is not looking to create a whole new experience to engage customers long before the purchase decision happens,” said Kult App Founder and CEO Karishma Singh.
Kult App offers a Skin Code Test to provide a compatibility skin score for every product—and then, the experience gets hyper-personal. An algorithm generates meaningful product descriptions that detail why it works for the consumer and what concerns it will help target. Kult App offers international labels, local favorites, and exclusive brands not typically available to Indian consumers, and two-hour deliveries in Mumbai and two-day deliveries across the rest of the country.
Kult App offers a Skin Code Test to provide a compatibility skin score for every product—and then, the experience gets hyper-personal. An algorithm generates meaningful product descriptions that detail why it works for the consumer and what concerns it will help target. Kult App offers international labels, local favorites, and exclusive brands not typically available to Indian consumers, and two-hour deliveries in Mumbai and two-day deliveries across the rest of the country.
Trend Themes
1. AI-driven Consumer Engagement - AI technologies curate unique, tailored shopping experiences that enhance customer satisfaction by predicting preferences and suggesting compatible products.
2. Hyper-personalization in E-commerce - Customized solutions based on individual consumer data provide a deeply personalized shopping journey, setting a new standard for consumer interactions.
3. Rapid Delivery Infrastructure - Ultra-fast delivery options, like the two-hour service in Mumbai, redefine convenience and set new expectations for speed and efficiency in product fulfillment.
Industry Implications
1. Beauty and Personal Care - The incorporation of AI tools into beauty platforms offers groundbreaking ways to match consumers with ideal products, fostering deeper customer loyalty.
2. E-commerce Platforms - E-commerce is evolving beyond simple transactions, integrating sophisticated algorithms for personalized shopping experiences that engage users throughout their journey.
3. Logistics and Fulfillment - Developments in delivery infrastructure are crucial for supporting hyper-personalized and expedited service demands in the digital retail space.
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